Burger King Makes a Handed Breaded Chicken Sandwich, The Newest Entrant to Chicken Sandwich Wars

Burger King currently announced it’s on deck with its contender from the so-referred to as “rooster sandwich wars” which have captivated rapidly foodstuff shoppers because Popeyes famously tweeted “… y’all superior?” at Chick-fil-A in August 2019.

What that tweet did was almost nothing short of historic for that restaurant sector, sending test kitchens into overdrive in quest of the right competitor to seize some of Popeyes’ magic–magic that spiked the chain’s income by over 40% click here in essence overnight.

Popeyes’ income have since corrected somewhat, though the brand on the whole remains encountering very a solid tailwind from this singular launch. The sandwich has incited unit progress, peripheral menu improvements and several other copycats hoping to copy some of that good results.

Why wouldn’t Burger King wish to be between those copycats? Popeyes, In any case, has about 2,500 units domestically plus the demand from customers for hen sandwiches clearly proves there lots of chance remaining over and above that footprint.